Episode 20: Building a Fitness Franchise to 6,000 Locations Worldwide with Peter Taunton

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Episode 20: Building a Fitness Franchise to 6,000 Locations Worldwide with Peter Taunton

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Peter Taunton had a vision to create an affordable, 24/7, results-driven gym to differentiate from the traditional big-box gym, so he created Snap Fitness, which now has 2,500 locations in 26 countries.

In recent years, he acquired and founded several brands, including 9Round, Farrell’s, YogaFit, STEELE Fitness and Fitness On Demand that, together with Snap Fitness, comprise the world’s largest wellness franchise organizations, with more than 6,000 locations total.

 

Peter’s accomplishments have been noticed by the business community. In 2010, he was named an Ernst and Young “Entrepreneur of the Year,” and his companies have been featured on all sorts of well-known lists in the industry such as Entrepreneur 500, Inc. 5000, Top Global and Franchise 500.

Where to listen

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What an amazing interview I’ve got for you with Peter Taunton.

If you’ve ever wanted to be successful, you’re going to hear some good news in this episode.

Peter truly believes anyone can be successful in life.

But he gives you the truth about what it actually takes.

Peter breaks down the mindsets and habits you must have to build your best life.

He shares the behind-the-scenes work he did to turn around a failing gym in his early 20s despite having no previous experience and how he then built that gym into a franchise with multiple locations.

Peter then goes through how he formed Snap Fitness, which now has 2,500 locations worldwide.

If you want to know how to turn adversity into triumph, you’re definitely going to want to tune into this episode.

There’s only one thing I ask of you if you get any value out of this episode, Please, please, please subscribe and leave a 5-star review of this podcast.

Connect with Peter:

Instagram@petertaunton

Connect with Luke:

Instagram@lukebriggsfitness
YouTubeLuke Briggs


About Author

Luke

Luke’s vision is to help people around the world build muscle, burn fat, get stronger and become the best versions of themselves. He is a strength coach, powerlifter, and former full time journalist living with his wife in the Madison, WI area. Alongside a degree from The University of Wisconsin-Madison's school of journalism, Luke is a Certified Strength and Conditioning Specialist (CSCS) through the National Strength and Conditioning Association.

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